Why Bookies Choose The Standard Per Head
- Affordable, transparent pricing with no surprises
- Reliable uptime and secure cloud-based infrastructure
- Innovative features that actually drive revenue
- Dedicated support that understands bookie needs
- A platform designed to grow with you
We offer a practical software solution to streamline your bookie business, focused on boosting your profits
Managing Sports Bookie Software
Has Never Been Easier
Over a Decade of Experience You Can Rely On
Our Story
The Standard was built by bookmakers who wanted a better solution. Hidden fees, outdated platforms, and overpriced services were slowing bookies down. We decided to fix it. Our goal from day one is to provide a simple, reliable platform that helps bookies run their business, increase profits, and give players a seamless betting experience.
We have been in this business since 2010. We understand what you need because we’ve lived it. Our software is designed to make your work easier, not harder. With transparent pricing and the tools that matter, we help you stay competitive.
Based in Costa Rica, The Standard serves bookies worldwide. We focus on delivering practical solutions that work, not empty promises.
Our Mission
Our mission is to provide you with the most reliable sportsbook software. We provide the tools you need to grow, without hidden fees or unnecessary complexity. Our platform is designed to simplify operations, increase player action, and help you retain more of your profits. Transparent pricing and real support are part of every plan.
Innovation
The betting industry changes fast. We stay ahead by constantly improving our platform. Live betting with real-time lines, a custom Prop Builder, and a fast integrated bet slip are just a few of the tools we offer.
We are always working on better reporting, mobile upgrades, and AI-driven features to give you an edge.
Experience and Value
With over 15 years in the Pay Per Head business, we know what works. Forums like Sportsbook Review and Bookmakers Review rate us as a dependable choice for bookies who want real value, not hype.
Our platform includes:
- Full Sportsbook, Racebook, and Casino
- Live Betting with real-time lines
- Custom Prop Builder
- Agent and player reports
- Seamless client data migration
Our multilingual support team is available 24/7 to help with any issue.
Transparent Pricing
We keep pricing simple. $10 per active player per week. No setup fees. No hidden charges. You pay only for active players. You are never billed for inactive accounts.
This is how we help bookies of all sizes run a better business.
Sign Up Today. Get 2 Weeks Free!
What Your Players Want. As Low as $6 Per Head.
- Live In-Game Betting (Free)
- Prop Builder Tool (Free)
- Dynamic Interface: Bet Slip Tools
- Web & Mobile Access
- 99.99% Uptime
- No Minimums/Requirements